The Talk of Delmarva started as a radio station licensed to Rehoboth Beach, Delaware.  The license was originally operated by WLRB from 1976 to 1980.  In 1980, Joseph C. Giuliani, Gene McCoy, and David Schoumacher purchased WLRB and filed to change the call sign to WGMD.  For several years, WGMD played an easy listening format.  However, David was a journalist at heart and convinced Rush Limbaugh to broadcast on an FM frequency.  Until then Rush was only heard on the AM frequency.  

David understood the community and helping businesses.  He attended many seminars about marketing and met Chuck Mefford many years ago.  Chuck has written books on branding and travels around the country helping grow small businesses into well know brands.

While Joe, Gene, and David have all passed away, Mark Giuliani (Joe's Son) continues to operate WGMD and purchased WUSX branding both as The Talk of Delmarva. 

How does this help your business?  DTD Media, the parent company of The Talk of Delmarva has several platforms designed to grow your business.  Platforms include radio stations WGMD and WUSX, websites, TheTalkofDelmarva.com and IndustryNewsOnline.com.  We also bring in nationally know talent to help with OTT, Cable TV, Social Media, and Geo spatial digital advertising.

The TalkofDelmarva.com brings the community local news, weather, and sports. The home page provides you current weather, lists the schedule on both stations, allows you to listen to the stations, and has current news postings.  Additionally, you can get specifics on weather throughout Delmarva, ask legal questions on the Tipping the Scales of Justice, and there is a poll that provides us feedback on our company.

You can find a contact information, community calendar, outreach page, and photo of the day, under the Extras menu.

IndUstryNewsOnline.com offers audio and video podcasts focused on specific industries.  Current podcasts include Tipping the Scales of Justice a show covering the legal industry. In the A/E/C (Architecture, Engineering, and Construction, and There is also Workplace Innovator hosted by Mike Petrusky which covers creating a better place to work 

In the future, we will be adding shows for more industries and shows about each industry.

Geofencing in the context of digital advertising involves setting up virtual boundaries or perimeters around specific geographic locations, such as stores, events, or neighborhoods. These boundaries are defined using GPS, RFID, Wi-Fi, or cellular data, and when a mobile device enters or exits the designated area, it triggers a targeted advertising campaign or message to be delivered to the user's device.

Here's how geofencing works in digital advertising:

1. Setting Up Geofences: Advertisers use geofencing software or platforms to create virtual boundaries around physical locations relevant to their advertising objectives. These locations could include retail stores, competitor locations, event venues, or high-traffic areas.

2. Targeting Audience: Once the geofences are set up, advertisers define the audience they want to target within these designated areas. This can include users who enter or exit the geofenced area, dwell within the area for a certain amount of time, or meet other predefined criteria such as demographics or interests.

3. Delivering Targeted Ads: When a user's mobile device enters the geofenced area and meets the specified targeting criteria, they become eligible to receive targeted advertisements or messages. These ads can be delivered through various channels, including mobile apps, websites, social media platforms, or even through push notifications.

4. Personalized Messaging: Geofencing allows advertisers to deliver personalized and contextually relevant messages to users based on their real-time location. For example, a retail store could send a special offer or promotion to users who are near their location, encouraging them to visit the store and make a purchase.

5. Tracking and Measurement: Geofencing technology provides advertisers with the ability to track user interactions and measure the effectiveness of their campaigns. Advertisers can monitor metrics such as impressions, clicks, conversions, foot traffic, and return on investment (ROI) to evaluate the success of their geofencing campaigns and make data-driven optimizations.

6. Enhancing Engagement and Conversions: By delivering targeted ads to users when they are in close proximity to a physical location or during relevant moments, geofencing can help enhance engagement and drive conversions. Users are more likely to respond to ads that are timely, contextually relevant, and personalized to their current location or situation.

Overall, geofencing offers advertisers a powerful tool for hyper-targeted advertising, enabling them to reach their desired audience with precision, deliver personalized messaging, and drive real-world actions based on users' physical location. It's an effective strategy for maximizing the impact of digital advertising campaigns and engaging consumers in meaningful ways.

Terrestrial radio refers to traditional broadcast radio stations that transmit radio signals over the airwaves using terrestrial (ground-based) transmission towers. These stations operate within the frequency range allocated by regulatory authorities such as the Federal Communications Commission (FCC) in the United States. Terrestrial radio stations typically broadcast a variety of programming, including music, news, talk shows, sports, and advertisements.

Key features of terrestrial radio include:

1. Local and National Coverage: Terrestrial radio stations can provide both local and national coverage, with some stations focusing on serving specific geographic regions or communities, while others have a broader reach across the country.

2. Analog Transmission: Historically, terrestrial radio stations have used analog transmission technology to broadcast radio signals over the airwaves. However, many stations have transitioned to digital broadcasting in recent years to improve audio quality and efficiency.

3. Free Over-the-Air Broadcasting: Unlike satellite radio or streaming services, terrestrial radio is typically free for listeners, as they only need a radio receiver to tune in to their favorite stations. This accessibility has contributed to the widespread popularity of terrestrial radio as a source of entertainment and information.

4. Advertising Revenue: Terrestrial radio stations generate revenue primarily through advertising, as advertisers pay to air commercials or sponsorships during programming breaks. Advertisers often target specific demographic groups or time slots to reach their desired audience effectively.

5. Diverse Programming: Terrestrial radio stations offer a diverse range of programming to cater to various interests and preferences. This may include music genres such as pop, rock, country, jazz, and classical, as well as news, talk shows, sports commentary, and other content formats.

6. Local Community Engagement: Many terrestrial radio stations play an important role in their local communities by providing news updates, promoting local events, supporting charitable initiatives, and serving as a platform for community voices.

Despite the rise of digital media and streaming services, terrestrial radio remains a popular and influential medium for entertainment, information, and advertising. It continues to play a significant role in the media landscape, serving diverse audiences and providing valuable content to listeners worldwide.

Terrestrial radio advertising refers to the practice of promoting products, services, or brands through traditional broadcast radio stations that transmit radio signals over the airwaves using terrestrial (ground-based) transmission towers. This form of advertising involves purchasing airtime on radio stations and airing commercials or sponsorships during designated programming slots.

Key aspects of terrestrial radio advertising include:

1. Broadcast Reach: Terrestrial radio stations have the ability to reach large audiences within their broadcast range, which can vary from local to regional or national coverage depending on the station's power and frequency allocation.

2. Local and National Advertisers: Terrestrial radio advertising caters to both local businesses targeting specific geographic regions and national advertisers seeking broader audience reach. Advertisers can choose to run ads on individual stations or across multiple stations within a network to maximize their exposure.

3. Ad Formats: Terrestrial radio advertising offers various ad formats, including traditional audio commercials, sponsorships, live reads by radio hosts, branded content segments, and promotional announcements. Advertisers can customize their messaging and ad creative to suit their brand identity and campaign objectives.

4. Targeted Demographics: Radio stations often cater to specific demographic groups based on their programming format, such as music genre, talk radio, news, or sports. Advertisers can select stations and time slots that align with their target audience demographics and interests to ensure their ads are reaching the right listeners.

5. Frequency and Timing: Advertisers can schedule their radio ads to air during specific times of the day (e.g., morning drive time, afternoon rush hour) or during popular programs to maximize audience engagement and response rates. Repetition and strategic timing are important factors in driving brand recall and response among listeners.

6. Cost-Effective Advertising: Terrestrial radio advertising can be a cost-effective option for advertisers, especially for local businesses with limited marketing budgets. Advertisers can negotiate ad rates based on factors such as airtime duration, frequency of ads, and audience size, making it accessible to businesses of all sizes.

7. Measurement and Analytics: While terrestrial radio advertising may not offer the same level of detailed analytics as digital advertising, advertisers can still track key performance indicators such as reach, frequency, and listener response through audience surveys, call tracking, website traffic analysis, and promotional code redemptions.

Overall, terrestrial radio advertising remains a popular and effective medium for reaching target audiences, building brand awareness, and driving consumer action through engaging and persuasive audio messaging delivered via broadcast radio stations.

Digital advertising refers to the practice of promoting products, services, or brands using digital channels and technologies. Unlike traditional advertising methods such as print, television, or radio, digital advertising leverages internet-based platforms and devices to reach target audiences. This type of advertising encompasses a wide range of formats, including display ads, video ads, social media ads, search engine marketing, email marketing, and native advertising, among others.

Key characteristics of digital advertising include:

1. Targeted Audience Reach: Digital advertising allows advertisers to target specific audience segments based on demographics, interests, behaviors, and other criteria. This targeted approach helps increase the relevance and effectiveness of ad campaigns, as ads are served to users who are more likely to be interested in the advertised products or services.

2. Measurable Results: Digital advertising offers robust analytics and tracking capabilities, allowing advertisers to measure the performance of their campaigns in real-time. Metrics such as impressions, clicks, conversions, engagement rates, and return on investment (ROI) can be monitored and analyzed to evaluate the effectiveness of ad campaigns and make data-driven optimizations.

3. Flexibility and Customization: Digital advertising platforms provide advertisers with flexibility in terms of ad formats, placements, targeting options, and budget allocation. Ad campaigns can be customized to align with specific marketing objectives, target audience preferences, and channel preferences, allowing for greater control and optimization of advertising efforts.

4. Interactive and Engaging Content: Digital advertising enables the creation of interactive and engaging ad content that can capture the attention of target audiences and encourage interaction and engagement. Video ads, rich media ads, interactive banners, and social media ads are examples of formats that leverage interactivity to enhance the user experience and drive action.

5. Global Reach: Digital advertising allows advertisers to reach audiences on a global scale, transcending geographical boundaries and time zones. With the widespread adoption of internet-connected devices such as smartphones, tablets, and computers, advertisers can connect with consumers anytime, anywhere, across different devices and platforms.

6. Cost-Effectiveness: Digital advertising offers cost-effective solutions for advertisers of all sizes, with flexible pricing models such as pay-per-click (PPC), cost-per-thousand-impressions (CPM), and cost-per-action (CPA). Advertisers can optimize their budgets and allocate resources efficiently to maximize the impact of their campaigns within their financial constraints.

Overall, digital advertising plays a crucial role in today's marketing landscape, providing advertisers with powerful tools and strategies to reach target audiences, drive engagement, and achieve their business objectives in an increasingly digital world.

OTT stands for "Over-The-Top," and it refers to the delivery of video content over the internet, bypassing traditional cable or satellite television providers. OTT platforms deliver content directly to viewers through internet-connected devices such as smart TVs, streaming media players (e.g., Roku, Amazon Fire TV), gaming consoles, smartphones, and tablets.

OTT has become increasingly popular due to its convenience, flexibility, and ability to provide personalized content experiences. Here's how it can help market your product or service:

1. Targeted Advertising: OTT platforms often offer advanced targeting capabilities, allowing advertisers to reach specific audiences based on demographics, interests, and viewing behavior. This targeted approach increases the effectiveness of advertising campaigns and ensures that your product or service is being promoted to the right audience.

2. High Engagement: OTT viewers tend to be highly engaged with the content they are watching, leading to higher ad recall and engagement rates compared to traditional television advertising. By advertising on OTT platforms, you can capture the attention of viewers who are actively engaged with the content they consume, increasing the likelihood of driving action or conversions.

3. Brand Awareness and Visibility: OTT advertising enables brands to increase their visibility and reach a broader audience, including cord-cutters and cord-nevers who may not have access to traditional television. By leveraging OTT platforms, you can raise awareness of your product or service among a diverse audience and generate interest in your brand.

4. Flexibility and Control: OTT advertising offers flexibility in terms of ad formats, placements, and campaign targeting options. Whether you're looking to run pre-roll ads, mid-roll ads, or sponsored content, OTT platforms provide the flexibility to tailor your advertising strategy to align with your marketing objectives. Additionally, you have control over aspects such as budget allocation, frequency capping, and ad creative, allowing you to optimize your campaigns for maximum effectiveness.

5. Measurable Results: OTT advertising provides robust analytics and measurement capabilities, allowing you to track the performance of your campaigns in real-time. You can monitor key metrics such as impressions, clicks, completion rates, and conversions, enabling you to assess the effectiveness of your advertising efforts and make data-driven optimizations to improve ROI.

Overall, OTT presents a powerful opportunity for marketers to reach target audiences in a highly targeted, engaging, and measurable manner. By incorporating OTT advertising into your marketing strategy, you can effectively promote your product or service, increase brand awareness, and drive business results in today's digital landscape.

Chuck Mefford is a marketing expert known for his expertise in brand positioning and advertising strategies, particularly within the context of small and medium-sized businesses. He is the founder and CEO of BrandsFormation, a company that specializes in helping businesses develop strong brand identities and effective marketing campaigns to differentiate themselves in competitive markets.

BrandsFormation offers a proprietary marketing methodology called BrandsFormation System, which is designed to guide businesses through the process of building and promoting their brands. The system emphasizes the importance of crafting a compelling brand story, identifying unique selling propositions, and developing consistent messaging across all marketing channels.

Chuck Mefford is also the author of several books, including "BrandsFormation", "BrandsFormation for Healthcare", and "Tickle the Toes. Touch the Heart, and Change the Mind." He frequently speaks at conferences and events, sharing his expertise on brand building, advertising, and marketing strategy.

Overall, Chuck Mefford's BrandsFormation is dedicated to helping businesses establish strong brand identities, connect with their target audiences, and achieve their marketing goals through strategic branding and advertising initiatives.